Ten Steps To Hiring The Right Person For The Right Job

Hiring the right person in the right job, whether through recruiting from outside, internal transfer, or internal promotion is, by far, the most difficult and rewarding challenge facing most organizations. It always will be. It is also the greatest opportunity to increase the effectiveness of any organization. Here are Ten Steps any organization should take to improve their batting average in this most critical part of their enterprise.

Step 1. Start with the end in mind. Start by answering the question " What would be the perfect match of candidate to job requirements?" Get specific - talk about the job, not the person. Determine the best possible skill, experience, industry knowledge, education and accomplishment combination that would make the best possible candidate. Ask the people with knowledge of the position - the stakeholders - to provide that information - in a structure where it can be captured. Don't let the applicant pool create the job requirements.

Step 2. Get to the heart of the matter: since success is most often created by the right mix of behaviors, attitudes and values, and personal skills, get the stakeholders to identify what mix of those three elements are needed for success in the job. This step becomes increasingly important at higher job levels. There may be a Job Description, but most of those documents simply aren't designed to capture that kind of information. And few are dynamic enough to reflect changes in content. This requires a structured approach to identifying those elements. It can be done - and done well. And if it is done well and becomes a part of the process used to select, it will increase success - a lot.

Step 3. Expand the pool of applicants: the Wall Street Journal ran a first page article on symphonies that had been plagued with a shortage of qualified musician candidates. One symphony started a " blind audition." The candidates played the audition music from behind a screen - the interviewers couldn't see them - but they could hear their music. Funny thing happened - lots more qualified candidates were identified. No more knockouts on gender, race, brand of instrument, hair style, school ties, appearance, fat, skinny, et al. Make sure your organization isn't knocking out people that can "play your music" at the beginning of the selection process.

Step 4. Train a team of stakeholders so they can effectively evaluate candidates in the interview phase of selection. Most organizations do no training in evaluation skills - big mistake. If you have had more than your share of mistakes in selection, continuing to do the things done in the past and expecting a different outcome doesn't make much sense. Provide the interviewers with full information on the position, and assign each interviewer specific areas of evaluation.

Step 5. In 99% of cases, no applicant will be a perfect fit. Define the "must have's," "good to have's," and "nice to have's" before the interview process. Don't let the interviewers rationalize those requirements based on the available applicant pool.

Step 6. Supplement interview evaluations, reference checks and other information with assessments to help define fit. If you currently use assessments, audit their effectiveness and the degree of trust and application they really have. There are great assessments and assessment processes available - the status quo is not a good reason to continue to use what was used in the past.

Step 7. Act quickly, decisively and with purpose in the selection cycle. Nothing impresses top candidates more than a process that communicates organization, purpose and decisiveness.

Step 8. Should the hiring manager say the candidate selected for employment is "the best we could find, " continue to look. That rationalization has caused more selection failures than any other.

Step 9. Select the person that the organization, based on objective measures and intuitive feelings, is convinced is the right person. Then help them succeed - but stay close - no people decision is ever 100% accurate. The best thing to do in a mistake situation is act on it as soon as it is evident that a mistake has been made. People in the organization will know within two weeks to three months if a mistake was made. Unfortunately, in many organizations, it takes a year or more for the "leadership" to acknowledge the mistake and act.

Step 10. Create a final feedback step in the selection process to evaluate what could have been done better or differently. Have successful hires participate in that evaluation.

Ten steps - sounds like a lot - it isn't. The organizations that use the Ten Steps in this process are much more successful in their selections than the ones that don't. If you can see ways to improve your own process by using all or some of these Ten Steps, then get rid of the status quo and change - today.

Written by Andy Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph: 602-795-4100; Fax: 602-795-4800; E Mail: acox@coxconsultgroup; Website: http://www.coxconsultgroup.com/

Copyright 2007. All Rights Reserved

Managing Goals - Sometimes You Gotta Trim The Tree

Managing goals and trimming trees. What? Let me tell you, I'm a goal junkie. I'm constantly setting goals for all kinds of things in my life. They are all SMART goals - they meet the criteria for good goals - I know how to do that. The only problem is my wants always exceed my gets. And that's a problem. How many of you have the same problem? Too many goals - too little time - too many unmet goals that have the ability to demotivate. You know what you want - you know how to get there - but the results simply do not meet the intentions.

A story about trimming trees:

I have a tree in the backyard. A Palo Verde tree - absolutely beautiful. Green trunk, delicate leaves, many, many branches and, like many desert trees, it's covered with hard, sharp thorns. Tough to trim without my becoming a pincushion - so it didn't get trimmed.

Up until last year it had lots of foliage - even in the driest months. Then something happened, and this year there are any number of small and large branches that are dead - dry as a bone. There is still some foliage, but not what it had been. The tree looks like it's dying. We increased the water, and some of the branches flourished, but many others didn't. I trimmed the outer branches, and removed a lot of the dead growth - but still no real progress.

Finally I consulted an arborist to see what to do. The arborist took one look at the tree and knew exactly what had to be done. He could see that the tree had grown without any trimming, and that every branch that popped out just grew. It had adequate water, and all those branches became major limbs of the tree - demanding nourishment. There must be 15 or twenty limbs that are creating this beautiful pattern of unrestrained growth. Only problem is that the tree's root structure can't support that much foliage - this is a desert tree, adapted to a low water environment. The result is going to be the death of the tree - unless hard decisions are made and the number of major tree limbs are reduced to no more than 5 to 7.

Since talking to the arborist, I've stood back and then circled that tree any number of times, and now I know which limbs to remove to get down to 5 to 7 major branches. Looking back, if it had been trimmed periodically it wouldn't need this kind of major surgery. Once the trimming is done, I will have a tree that won't look so good for a while, but that will flourish as it recovers from its foliage overload. The arborist told me if I hadn't sought out somebody with knowledge of the type of tree, its structure and needs as well as its growth habits, and then followed the advice given to reduce the burden on the tree root structure, within two to three years the tree would be dead, or blown over by one of the violent summer storms we get in Phoenix.

Now that major surgery is being done, I promise to trim it every six months, and not let this situation occur again.

What does this have to do with goals?

I sat down to review my goals for the first half of the year and wasn't too pleased with my accomplishments. Oh sure - I had gotten a lot done, but there were so many things I had included as either goals or as action items that my list of the things I completed looked pretty puny next to the list of things I wanted to get done. Then it occurred to me that my goals and that Palo Verde tree had a lot in common. And just like that tree, my goals had grown to the point where I could no longer sustain and meet them. I had gotten myself to the place where I had put too much on my plate at one time, and was busily trying to support too much with too little.

My goals had become so numerous that many were wilting on the tree - they were undernourished. And yet, I was working my butt off to support this wild growth, and not being successful. Luckily, I'm stepping back - like the arborist did for me - and taking a really hard look, and cutting back this thicket of goals to 3 to 5 major goals that I can support. I will be better for it - and more successful - and able to support more things in the future, but first I have to trim the tree - keep the 3 to 5 most important goals as the most important goals, and then work them - hard. Nourish the major branches - and in doing that, allow for stronger long term growth.

Take a look at your own tree of goals, along with your thicket of must do's and have to do's - and if you see too many branches for your resources, trim - and trim aggressively so you can focus on success in the main things.

Do it today - the beginning of the second half of the year is a great time to adjust, reengage, reevealuate, and come out of 2007 with success in the truly most important things.

Written by Andy Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph: 602-795-4100; Fax: 602-795-4800; E Mail: acox@coxconsultgroup.com; Website: www.coxconsultgroup.com

Copyright 2007 All Rights Reserved

Increase Success In Evaluating People

How do you increase your success in evaluating people? Education, technical skills, experience and industry knowledge can be defined and verified. But most people don't succeed or fail because of those elements of who they are. Most people succeed or fail based on how well their mix of values, attitudes, behaviors and personal skills fit the situation. And the higher one goes in an organization, the truer that becomes. How to get at that information when evaluating people for selection, promotion, team involvement and personal and organizational development?

Experts and successful leaders all share a little known fact about human behavior, and use it in evaluating people. They know that every one of us believes other people will act, react, understand and judge as we would - given the same circumstances. That is not a correct belief - but it is a belief.

Professionals use that information to gain insights into what people really believe, how they will behave, and what personal skills they value. Being able to do that is a secret to success in selection, relationships and leadership.

How do you do that?

Example: With a candidate, ask them to provide a situation where something was done - preferably work related. Then ask him/her the who, what, when, where and why questions about the situation and how it played out. Here's the secret: rather than ask them about their role, ask them about the roles, actions. motives, values of others involved in the situation. Be ready to gain insights and information about the candidate as he/she reflects on the attitudes, motives, behaviors and skills of others. The key is that we all tend to think that others act, judge, assume and possess many of the same skills as we do. By asking about a third person you do the following:

- People tend to be freer in providing their opinions, assumptions and judgments when it is directed at someone other than themselves.

- By speculating on the motives, judgment and behaviors of others, the candidates are telling a great deal about themselves. And if they won't speculate, they're still telling a lot about themselves.

A story to illustrate how this technique can be used:

A company undergoing substantial change in its behavior toward its employees, as a result of a crisis, was attempting to hire a Chief Operating Officer who would be critical to the success of the behavior change. One of the principal concerns of the new CEO was that the person hired would reflect the behaviors and beliefs that would be critical to the change. Old habits and values die hard, and the organization had a lot of very valuable, experienced people who had prospered in a very authoritarian, compliance, do what you're told to do, micro-managed culture. The culture envisioned by the CEO was very different. Open communication, trust, people as our biggest asset, less stove pipes, more cross functional teams, encourage innovation, high leverage,of talent were all part of his vision.

As the CEO interviewed each of the top candidates for the position, they all agreed with his vision. All were able to provide examples of how they had either built or maintained that kind of culture in their past jobs. All agreed the vision of culture the CEO had was the way to go. Personal chemistry was good with all the top candidates. Their references were excellent. How to pick this critical person to lead change?

The CEO decided one last round of in depth one on one interviews was in order. The focus of the interviews would be on better understanding the candidates own behaviors, attitudes and personal skills. And he would do that by engaging them in conversations about the behaviors, skills and attitudes of other key people the candidates had worked with.

Key questions he asked each candidate included:

Why do you think that person made that decision?
What do you think motivated them to make that decision?
What do you think that decision was based on?
What would you do if you had been in their shoes?
How do you think he/she should have handled it?
Were they successful in that situation? What made them successful?
What kept them from success?
How did the people affected by the situation handle it?
Who was to blame for the situation? Who got the credit/recognition?

The CEO was looking for attitudes, values, behaviors and acknowledgment of personal skills that he felt were critical to the culture change process. By having the candidates evaluate the behaviors, values, and personal skills of others he was able to better understand the candidates own unique mix of values, behaviors and skills. What came out of that last round of interviews helped him make what is always - after all the dust has settled - an intuitive decision. But an intuitive decision based on a much greater understanding than by simply evaluating candidate responses to questions about themselves.

Can this approach be applied at other levels in an organization? Of course.

If you are using assessments to evaluate people for selection, check to see if they provide you with these kinds of insights. If they don't - or if they are too complex to be applied in the real world, look for assessments that can help. They exist, I can assure you.

In addition to assessments, hiring managers and their support people can develop the expertise to make this approach a key part of their selection and development process. People have beliefs that come out in their perception of the behavior of others. A good example is the high control micro manager. There is a very good chance that a high control person has a value that places low trust on others, and that person assumes others feel the same way. Interviews can peel away the responses that the candidate feels are expected, and get at their beliefs - the belief they express through their opinion of others.

Another example is the person who uses blame in a response to a question about others - either to defend or to place fault. You can bet that person will be a blamer, regardless how they may portray their own behavior in an interview.

It's important to get the candidate to tell you about themselves, but it is equally valuable to get them to tell you about their evaluation of others - it tells you so much about them. Use this key to increase your success in dealing with people in all kinds of situations.

Written by Andy Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph: 602-795-4100; Fax: 602-795-4800; E Mail: acox@coxconsultgroup.com, Website: http://www.coxconsultgroup.com/

Copyright 2007 All Rights Reserved

Leaders Set Goals To Define Priorities

Setting goals as the way to create priorities, whether in business or in personal life, is what leaders do to maintain direction and focus in their organizations and in their personal lives. Unfortunately, many managers take a tremendous amount of potential leverage out of their organizations by not prioritizing.

I had a boss whose standard answer to "What's the most important thing?" was "Everything's the most important thing." What a copout. We were in a crisis mode and there was a lot to get done, but what that "Everything is important" direction led to was a lot of counterproductive behavior - hunker down and keep the boss off your butt by being busy all the time - 24/7 - and ride it out. Do what you're told to do, and then ask "What's next?" After a year of that no leverage management style he was fired - but not until some very good people had left the organization.

Managers that take the "everything is Number 1" approach are often rewarded for being tough, no nonsense, aggressive problem solvers. The fact that many of the problems they solved were created by them seems to go unnoticed. Actually, instead of leadership, they use a brute force approach to getting things done. That often works in a crisis situation, but when everything becomes a crisis, those managers lose their effectiveness and their people become cynical about how they are treated. Brute force managers rarely have goals they share with people, and even more rarely do they have their people participate in any meaningful way in setting goals and priorities. To many of them, sharing information and open communication are threats to their control. Many of them are quite happy with a compliance level workforce - the "Just tell me what to do and I'll do it" people. There is no leverage in the Brute Force management style.

How do effective leaders create priorities that maximize their own effectiveness and the effectiveness of their organization?

They start with a clear understanding of what the three to five most important things are, both personally and professionally. This is tough - there are always many more issues vying for attention than there are resources available to address them. The leader makes the tough decisions - the Brute Force manager doesn't.

Then the leader enlists people in the areas of importance to help arrive at ways to succeed in meeting the most important requirements.

Then the leader creates and communicates and negotiates goals that support the most important three to five issues, or challenges, or opportunities.

The goals are used to create supporting goals, expectations and understandings of importance in the universe of people that can contribute to meeting the goal.

Then leaders act - and expect action from their people.


Leaders protect their own time, and the time of their people, so that maximum focus can be kept on the critical few, and not frittered away on the unimportant many.

And then leaders evaluate, change if change is necessary, and continue to use the process as the basis for action throughout their organization.

And they insist that this process be kept as simple as possible - minimum bureaucracy here. Don't wait for an enterprise wide software system to capture all the data and signups and goal statements. More good goal setting systems have drowned of their own administrative weight than for any other reason. Leaders fight that. Leaders know the critical intersection in goal setting and prioritizing is at the person to person level - not at the form completion and submission point.

And the resulting action they get is so different from the "Tell me what to do and I'll do it" people. Lots of leverage in a shared goal environment - on both a personal and work level.

Leaders know most people want to help, want to contribute, want to be involved in a worthy enterprise, want to be recognized for their contribution. Leaders also know most people work best and most effectively where they have structure and an understanding of what needs to be done. Once they have that, great things start to happen! They no longer have to say "Just tell me what to do and I'll do it" - they know the priorities and what is most important. They can use the freedom that knowledge provides to keep their eyes on the few big balls - and not be distracted by all the little balls that will always bounce around and take up all the time people will let them take up.

Leaders also know there are times when brute force may be the only appropriate tactic - a public safety health product recall, a natural disaster, a systems failure, a fire - all call for everybody pitching in to get things done - whatever that means. But leaders know the brute force tactic is the exception to the rule, and is only used when absolutely necessary. And their people know it - and rather than take it as just another in a long line of fire drills, they pitch in and know their efforts will be part of a worthy enterprise's efforts to succeed. The result is maximum leverage when needed.

If you work or live in an "Everything is important" situation, be careful of burning out. If you can take what leaders do and apply it to your work and your personal situation two things will happen - you'll have more time for the really important things, and your personal and professional success will increase - I guarantee it. And on those brute force days, or weeks, keep the leader's model of goals to priorities firmly in your sights - and get back to it as soon as possible. Start today.

Written by Andy Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph:602-795-4100; Fax: 602-795-4800; E Mail: acox@coxconsultgroup.com; Website:www.coxconsultgroup.com

Copyright 2007 All Rights Reserved

Personal Importance - Your Success Depends On It

One thing I've noticed about all the successful people I've met - they all are convinced of the importance of what they do and of their own personal importance. I don't mean in an egotistical, arrogant way, but in a way best expressed as quiet confidence. And many of them didn't start that way - they had to develop the habits of thought that allowed them to believe in their own worthiness and ability. It's not easy, but it is critical to personal success.

I've also noticed how many people, by their own actions, communicate their feeling of unimportance. They do it in little ways - deferring to someone else when they had a perfect right to stand their ground; when they apologize or minimize their own contribution; when they don't speak up even though they have a lot to say; when they fail to express their successes.

When we were kids, I remember being told to "not talk unless talked to," that I was to "be seen and not heard," that talking about myself was boastful, that it was "better to keep my mouth shut and appear dumb, than to open it and remove all doubt." I'm sure many of you have your own list of negative messages that were part of your life.

When those message soak in and become beliefs - and they do - it's tough to not feel that others must be better or more able or more worthy.

Think about your own self talk. What does it tell you about yourself - does it help you feel more worthy and able, or does it keep repeating those messages of your earlier years?

You’d be surprised how many people - when they really think about this, say they still hear their own "be seen and not heard" messages.

The story is told of the three stone masons - all working on the same job. When asked what he was doing, the first said he was cutting and laying stone. The second said he was building a school, and the third one said he was helping build a place of learning for children, and he wanted it to be the best built school he could manage. I suspect you know who felt important in contributing to this place of learning, and who was just laying stone. Same skills, same assignment, same project, probably the same work effort, but what a personal difference. The third mason will visit that school, point with pride to the contributions he made, tell his own children about it, and keep it as a personal point of pride and ability for the rest of his years. Don't we all want that kind of feeling about our work, our passions, our families?

To get that feeling one thing is certain - no one else can do it for us. We can be stone mason #1 and work and collect our pay, or we can be stone mason #3, and collect our pay and so much more. But only we can do it for ourselves.

People that have a feeling of self worth and those who are challenged to gain a greater sense of their own worth, look at the inputs and communications they receive in a very different way from people who don't have a good feeling about their worth and ability. Why? Because we all look for the things that confirm what our mind already believes or wants to believe! So the person with a positive self worth will hear an affirmation, the person working on getting a better sense will hear a constructive comment, and the person with a poor self worth will find a criticism or suspicion that they are being manipulated, or a reason to dismiss the compliment as so much BS. Same comment, same situation, three very different effects.

If you want to improve your own sense of self worth, what can you do?

1 - Stop looking back - what happened up to this point got you to where you are. Dwelling on it to find root causes just eats up today - which is all there is.

2 - Become very aware of what you tell yourself .

3 - Suspend judgment and just take what happens or is communicated for what it is - and no more.

4 - Start replacing damaging self talk with positive affirmations. Start by constantly reminding yourself of what you do well.

5 - Work with your strengths - the ones you feel good about - and be convinced you have more than you know - because I guarantee you do.

6 - Understand that you are unique - no one else on this earth is just like you - don't assume others can do what you do well - because they can't.

7 - Avoid the circumstances and events and people that would drag you back into where you no longer want to be.

8 - Identify how you want to make a difference - and go for it.

9 - Associate with successful people - and be amazed to find out they have their own challenges - just like you.

10 - Read biographies of great people - people that have overcome adversity to succeed. You will be amazed how their stories can affect and motivate you.

11 - Help someone else succeed - nothing helps you feel better about yourself than helping another person.

As you implement these steps, you're going to feel a real growing sense of your own importance, and your ability to get things done - in every part of your life. And as you gain a sense of your own worthiness and ability, it becomes more difficult for others to negatively influence you, and as you gain that better feeling about yourself, you will see so many more possibilities than you ever felt existed.

Start today!

Written by Andy Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph: 602-795-4100; Fax 602-795-4800; E Mail: acox@coxconsultgroup.com; Website: www.coxconsultgroup.com

Copyright 2007 All Rights Reserved

Successful Leadership - Beware The Silver Bullets

We are all tempted to keep looking for that one person, that one application, that one solution, that one customer that will make all the bad things go away and breathe new life into whatever we've been stuck with. The Silver Bullet - the epiphany - the stroke of lightning that cures all ills. Billions of dollars are spent every year on hope - and Silver Bullets - with little if any positive effect.

A story:
I was meeting with the Executive Vice President of a large multi business company. They had a business unit in Florida with continuing labor problems. The unit was union free, but every two years there would be an organizing attempt by a major national union. Two years was up since the last attempt, and another organizing attempt was in the works. The company felt continuing to resist, although expensive and disruptive in the short term, was better than having a union and third party representation of their workers. The business unit was highly successful, hadn't had a layoff in years - in fact, they were in a hiring mode.
The EVP directly responsible for the unit was tempted to throw in the towel and agree to a union, but the CEO was dead set against it.
The EVP wanted to know how I could help turn this around, and avoid an organizing drive.
We went through the checklist of elements that are critical to remaining union free, starting with competitive wages and benefits, a system of due process to handle issues, an equitable system to recognize length of service and a well developed communication process. As we talked he became increasingly impatient, and finally said " We have all that. I'm looking for the one thing - the thing we don't have - that will make this organizing attempt go away. We've tried all kinds of programs and processes, and none have succeeded." I suggested the place to start would be in evaluating the effectiveness of what they were already doing, then go from there. It's possible to have lots of things - but possession and use are two very different things. He didn't like that - he was looking for a new approach - a Silver Bullet. I told him I didn't have any special formula to make his wish come true, and, frankly, I don't believe in the Silver Bullet approach to managing a workforce.

They had an organizing attempt - after an expensive and extensive campaign the company was successful in defeating the attempt, but their profits, quality, shipments and employee relations all suffered because of it.

Moral of the story - Silver Bullets are so rare they're not worth focusing on. Rather than spend time and energy looking for them, take that same time and energy and convert it into solutions that improve on what you already possess and do well.

Successful leaders know accomplishment is built on a solid foundation of good people, good products, good leadership and good practices. Successful leaders know the Program of the Month is a recipe for failure - as one fix after another gets introduced, supported, and then slowly fizzles away, to be replaced by another. All that happens is the people in the business become ever more cynical and resistant to change.

Successful leaders should put a sign on their doors - "No Silver Bullets Welcome." They know the fundamentals need to be in place, excellence needs to be promoted every day, high expectations established, communications constantly improved, performance rewarded and recognized. Out of that comes the strength to grow and prosper. A few things done well beats a constant stream of new initiatives. It's the constant, insistent emphasis on the basics that creates results, and effective change, and improvement. It's the effective execution and implementation of the critical few things done well.

Actually, all the Silver Bullet approach does is to create distractions - they cause you to take your eye off the ball.

Does that mean all the new ideas and programs and processes are without value? Of course not.

The Silver Bullet is most often created in its application. One organization's Silver Bullet is another organization's successful initiative. If the approach is a quick fix for an existing problem it probably won't work - and if it will distract from more substantial work being done, then it's a Silver Bullet.

9 Questions to ask to identify whether an initiative, program, process or change is right for your organization:

Does it build on what we do well?
How will this affect what we are already doing?
What has been our history - have they made a difference - or have they faded away - or have they become imbedded in the organization?
Will this become part of how we operate everyday, or will it have to be treated as an exception, and need regular maintenance and support ?
What do the people to be affected think needs to be done?
Can we measure the effect?
Do we have the resources to see this through to its conclusion?
Will this really affect positive change and results, or are we just staying ahead of accountability and hoping it works?
Is this a survival tactic or part of a growth and improvement strategy?

Every organization is different - every organzation will answer differently, based on their situation, but answering these questions will allow you to see a Silver Bullet for what it is, and act accordingly.

Written by Andy Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph: 602-795-4100; Fax: 602-795-4800; E Mail: acox@coxconsultgroup.com; Website: www.coxconsultgroup.com

Copyright 2007 All Rights Reserved

Fail Often To Succeed - Says Who?

I don't know who started it, but the idea that you must fail in order to succeed didn't do anyone any favors. Unfortunately, it's become a firmly imbedded belief in the hearts and minds of millions.

We hear the Babe Ruth stories about how many more strikeouts he had than home runs; Michael Jordan, and the many times he missed a critical shot; every successful salesman that has heard "No" so much more often than he has heard "Yes." Out of that comes a message that we have to fail often to succeed once. But I suspect, if you were to ask Michael Jordan, or Babe Ruth, or a top salesperson, they would all tell you they went into the batter's box, or the game, or the sale, fully expecting to succeed - to win the game, hit a home run, make the sale - every time. They didn't start from the belief that they had to fail often to succeed once.

It's a bad message - it's not true. It's one that has kept expectations down for generations of strivers, in almost every kind of life's work. Think about it - your first day on the job, and you're told to be patient, you need to pay your dues, you have to fail often to succeed once - just keep plugging away. Not too inspiring.

How about beliefs that say stay in play; persist; good things will happen to you - expect them as a result of your hard work and persistence. Believe the next sale is right around the corner. Believe you learn from every action, and apply all that growing and learning to the next opportunity. Believe failure only happens when you quit - or when you don't reach your own goals.

Studies have shown that sales trainees learning from successful salespeople with an optimistic approach achieve substantially higher sales performance faster than trainees taught by the gotta pay your dues, expect a long period of preparation, fail to succeed messages given that have held back so many people.

Which message would you want to receive - a message of possibilities, or a message that says you're going to fail often, so get used to it?

Who's to say, on that very first sales call, the new salesperson meets someone who just has to have what they are selling, and despite the lack of experience and knowledge, they connect. Is that possible? Sure it is. It happens all the time - but only to those who deal in possibilities.

This sounds like splitting hairs - it isn't. Success in any endeavor is separated from lack of success by little things. And how each possibility is approached is just a little bit different for the successful and the not so successful. One looks at it as a opportunity - I can win; the other looks at it as a jeopardy - I could lose.

The other thing that a "fail often to succeed once" message can send is that you are not worthy of success, that you are not able to achieve success. While those worms aren't true - I've never met anyone not worthy of success, and only a few people not able to achieve success, they do exist in all of us - to some degree. If you provide the fuel of "fail often to succeed once" to these two worms, your own belief in your ability and worthiness are reduced. Provide the optimistic fuel of possibilities and watch your personal beliefs and success grow.

When things are tough - and they will be tough, from time to time, the only thing that can sustain you is your own sense of possibilities, and your own sense of your worth and ability.

Listen to your own self talk. Is every at bat, every shot, every sales call an opportunity to succeed? Or is it a chance to fail? If you're looking at things pessimistically, work on the belief that the next ball gets hit out of the ballpark - the next shot wins the game, the next call has sale written all over it. Start giving yourself those positive messages and see your success grow - I guarantee it.

Written by Andrew Cox, President

Cox Consulting Group LLC, 4049 E Vista Drive, Phoenix, AZ 85032 Ph: 602-795-4100; Fax: 602-795-4800; E Mail: acox@coxconsultgroup.com; Website: www.coxconsultgroup.com

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